Candles & Oud

A Moment For Your Thoughts

We're always looking to improve your experience with us: how you wear scent, what oud means to you, what "feeling exceptional" actually looks like to you.

✦ Complete this survey and receive £11 credit to use on your next purchase.
Page 1 · About You
Let's start with a little about you.
Your name and email
Please enter your name and a valid email address.
What's your age?
Please enter a valid age using numbers only.
How do you describe your gender?
Please select an option, and specify if you chose "Other".
Roughly what do you spend on a fragrance you love?
Please select an option.
01
Have you bought from us before?
Please select an option.
02
How often do you buy fragrance or home scent, for yourself or as a gift?
Please select an option.
How you wear scent today.
03
Do you have one signature scent you wear most days, or do you switch it up?
Please select an option.
04
How much do you enjoy discovering and experimenting with new fragrances?
Not at allLove it
Please choose a rating.
05
Are you happy sticking with what you know, or do you like being offered something new?
Please select an option.
What oud means to you.
06
Do you use scent at home too (candles, diffusers), or mainly on yourself?
Please select an option.
07
How much does the idea of a whole scent world appeal — wearing a fragrance and living in it at home too, from the same brand?
Not at allVery
Please choose a rating.
08
When you hear the word "oud", what comes to mind? First words, no wrong answers.
09
Where would you place oud on each of these?
Please rate all four scales.
10
Would you wear an oud fragrance day to day? Why, or why not?
11
How appealing is being able to layer and build your own scent, combining fragrances to make something that's yours?
Not at allVery
Please choose a rating.
The core: how a fragrance makes you feel.
12
Think of a fragrance that makes you feel your absolute best. What three words describe how it makes you feel?
13
How well does each of these fit what you want a fragrance to give you?
1 = doesn't fit at all  ·  5 = fits perfectly
Please rate all five.
14
"Feel Exceptional." In your own words, what would that mean to you from a fragrance brand?
15
How much does feeling part of something — a community around a brand — add to how you feel about it?
Adds nothingAdds a lot
Please choose a rating.
The experience.
16
How appealing is being helped in person to layer and build your own scent, with someone guiding you at a scent bar?
Not at allVery
Please choose a rating.
17
Does an in-person scent experience (trying, layering, being shown) make you more likely to buy, and to come back?
Please select an option.
Newness and coming back.
18
How appealing is a brand that releases new scents on a rhythm — monthly or seasonal — rather than one fixed range?
Not at allVery
Please choose a rating.
19
Would you subscribe to receive new or seasonal scents regularly? What would make it worth it to you?
The brand, price and gifting.
20
What first drew you to us, or what would make you want to try us? In your own words.
21
And which of these pull you most?
Choose up to two.
22
What would you expect to pay for an everyday oud you'd wear all the time?
Please select an option.
23
When you find a scent you love, does the price change whether you buy it?
Please select an option.
24
Do you buy fragrance or home scent as gifts? If so, for whom and what occasions?
Who you trust.
25
Whose fragrance recommendation do you trust most?
Rank 1 (most trusted) to 4 (least trusted) — optional.
Real customers like me
Creators / ambassadors I follow
The brand's founder
Experts / reviewers
Each rank can only be used once.
A few questions just for our customers.
26
How often do you buy from us?
Please select an option.
27
Which of our scents are your favourites, and why?
28
What made you first buy from us, and what brings you back?

Thank You

Your words genuinely shape what Candles & Oud becomes next. We read every response.

A Small Thank You
£11 Credit, On Us
£11 credit has been allocated for your next purchase over £49 — use the code below in your next Loyalty App purchase. Loyalty App exclusive.
APP11VR6
Redeem In The Loyalty App

'; } el.innerHTML = html; } ['q2_discovery_enjoyment','q5_scent_world_appeal','q9_layering_appeal','q13_community_value','q14_scent_bar_appeal','q16_newness_rhythm_appeal'].forEach(function(n) { buildScale('scale-' + n.split('_')[0], n); }); // Build Q7 matrix (labelled semantic-differential rows) var q7Rows = [ { name: 'q7_heavy_light', left: 'Heavy', right: 'Light' }, { name: 'q7_masculine_feminine', left: 'Masculine', right: 'Feminine' }, { name: 'q7_occasion_everyday', left: 'Special occasion', right: 'Everyday' }, { name: 'q7_expensive_cheap', left: 'Expensive / exclusive', right: 'Cheap / mass' } ]; (function() { var html = ''; q7Rows.forEach(function(row) { html += '

' + row.left + '' + row.right + '
'; for (var i = 1; i ' + '
'; } html += '

'; }); document.getElementById('matrix-q7').innerHTML = html; })(); // Build Q11 matrix (item + 1-5 scale) var q11Rows = [ { name: 'q11_feel_exceptional', label: 'Feel exceptional' }, { name: 'q11_feel_confident', label: 'Feel confident' }, { name: 'q11_feel_special', label: 'Feel special' }, { name: 'q11_feel_elevated', label: 'Feel elevated' }, { name: 'q11_feel_yourself', label: 'Feel yourself' } ]; (function() { var html = ''; q11Rows.forEach(function(row) { html += '

' + row.label + '
'; for (var i = 1; i ' + '
'; } html += '

'; }); document.getElementById('matrix-q11').innerHTML = html; })(); var allPageEls = Array.prototype.slice.call(form.querySelectorAll('.cbe-page')); var currentIndex = 0; function updateConditionalSections() { var custEl = form.querySelector('input[name="qs1"]:checked'); var isCustomer = custEl && custEl.value === "Yes, I'm a customer"; var block = document.getElementById('sectionH-block'); if (block) block.style.display = isCustomer ? '' : 'none'; } function showStep(idx) { currentIndex = Math.max(0, Math.min(idx, PAGE_ORDER.length - 1)); var pageId = PAGE_ORDER[currentIndex]; allPageEls.forEach(function(el) { el.classList.remove('cbe-page-active'); }); form.querySelector('.cbe-page[data-page="' + pageId + '"]').classList.add('cbe-page-active'); backBtn.style.visibility = currentIndex === 0 ? 'hidden' : 'visible'; nextBtn.textContent = currentIndex === PAGE_ORDER.length - 1 ? 'Submit Survey' : 'Next'; var pct = ((currentIndex + 1) / PAGE_ORDER.length) * 100; progressBar.style.width = pct + '%'; progressLabel.textContent = 'Page ' + (currentIndex + 1) + ' of ' + PAGE_ORDER.length + ' · ' + PAGE_TITLES[pageId]; wrapper.scrollIntoView({ behavior: 'smooth', block: 'start' }); } function validateStep(stepEl) { var firstError = null; var reqWrappers = stepEl.querySelectorAll('.cbe-q[data-required="true"]'); reqWrappers.forEach(function(q) { if (q.offsetParent === null) return; // skip fields hidden inside a collapsed conditional section var names = q.dataset.names.split(','); var ok = true; names.forEach(function(n) { var sel = q.querySelector('select[name="' + n + '"]'); if (sel) { if (!sel.value) ok = false; return; } var textInp = q.querySelector('input[type="text"][name="' + n + '"], input[type="email"][name="' + n + '"], input[type="number"][name="' + n + '"]'); if (textInp) { if (!textInp.value.trim()) ok = false; return; } var checked = q.querySelector('input[name="' + n + '"]:checked'); if (!checked) ok = false; }); if (!ok) { q.classList.add('cbe-error'); if (!firstError) firstError = q; } else { q.classList.remove('cbe-error'); } }); return firstError; } function validateAboutYouExtras(stepEl) { // Email format (field is already required elsewhere; this checks it's well-formed) var emailInput = stepEl.querySelector('input[type="email"][name="email"]'); if (emailInput && emailInput.value.trim()) { var emailPattern = /^[^\s@]+@[^\s@]+\.[^\s@]+$/; if (!emailPattern.test(emailInput.value.trim())) { var emailQ = emailInput.closest('.cbe-q'); emailQ.classList.add('cbe-error'); return emailQ; } } // Age: numbers only, sane range, if provided var ageInput = stepEl.querySelector('input[type="number"][name="q27_age_band"]'); if (ageInput && ageInput.value.trim()) { var ageVal = Number(ageInput.value); if (isNaN(ageVal) || !Number.isInteger(ageVal) || ageVal 120) { var ageQ = ageInput.closest('.cbe-q'); ageQ.classList.add('cbe-error'); return ageQ; } } // Gender: if "Other - Specify" is chosen, the specify field is required var genderChecked = stepEl.querySelector('input[name="q27_gender"]:checked'); if (genderChecked && genderChecked.value === 'Other - Specify') { var otherInput = stepEl.querySelector('input[name="q27_gender_other"]'); if (!otherInput || !otherInput.value.trim()) { var genderQ = genderChecked.closest('.cbe-q'); genderQ.classList.add('cbe-error'); return genderQ; } } return null; } function checkRankingDuplicates(stepEl) { var q = stepEl.querySelector('.cbe-q[data-names^="q23_rank"]'); if (!q) return null; var selects = q.querySelectorAll('select'); var vals = []; var dup = false; selects.forEach(function(s) { if (s.value) { if (vals.indexOf(s.value) !== -1) dup = true; vals.push(s.value); } }); if (dup) { q.classList.add('cbe-error'); return q; } q.classList.remove('cbe-error'); return null; } form.addEventListener('change', function(e) { var q = e.target.closest('.cbe-q'); if (q) q.classList.remove('cbe-error'); if (e.target.name === 'q19_pull_factors') { var checked = form.querySelectorAll('input[name="q19_pull_factors"]:checked'); if (checked.length > 2) e.target.checked = false; } if (e.target.name === 'qs1') { updateConditionalSections(); } if (e.target.name === 'q27_gender') { var otherWrap = document.getElementById('cbeGenderOtherWrap'); if (otherWrap) otherWrap.style.display = e.target.value === 'Other - Specify' ? 'block' : 'none'; } }); form.addEventListener('input', function(e) { var q = e.target.closest('.cbe-q'); if (q) q.classList.remove('cbe-error'); }); nextBtn.addEventListener('click', function() { var pageId = PAGE_ORDER[currentIndex]; var stepEl = form.querySelector('.cbe-page[data-page="' + pageId + '"]'); var err = validateStep(stepEl); if (pageId === 'page1') { var extraErr = validateAboutYouExtras(stepEl); if (extraErr && !err) err = extraErr; } if (pageId === 'page4') { var dupErr = checkRankingDuplicates(stepEl); if (dupErr && !err) err = dupErr; } if (err) { err.scrollIntoView({ behavior: 'smooth', block: 'center' }); return; } if (currentIndex === PAGE_ORDER.length - 1) { submitSurvey(); } else { showStep(currentIndex + 1); } }); backBtn.addEventListener('click', function() { showStep(currentIndex - 1); }); var FIELD_ORDER = [ 'full_name','email', 'qs1','qs2', 'q1_signature_scent','q2_discovery_enjoyment','q3_open_to_new', 'q4_home_scent_use','q5_scent_world_appeal','q6_oud_first_words','q7_heavy_light','q7_masculine_feminine','q7_occasion_everyday','q7_expensive_cheap','q8_wear_oud_daily','q9_layering_appeal', 'q10_three_words','q11_feel_exceptional','q11_feel_confident','q11_feel_special','q11_feel_elevated','q11_feel_yourself','q12_feel_exceptional_meaning','q13_community_value', 'q14_scent_bar_appeal','q15_in_person_experience_impact', 'q16_newness_rhythm_appeal','q17_subscription_interest', 'q18_first_drew_you','q19_pull_factors','q20_expected_price','q21_price_sensitivity','q22_gifting_habits', 'q23_rank_customers','q23_rank_creators','q23_rank_founder','q23_rank_experts', 'q24_purchase_frequency','q25_favourite_scents','q26_first_purchase_and_return_driver', 'q27_age_band','q27_gender','q27_gender_other','q28_fragrance_spend' ]; function gv(name) { var ta = form.querySelector('textarea[name="' + name + '"]'); if (ta) return ta.value.trim(); var inp = form.querySelector('input[type="text"][name="' + name + '"], input[type="email"][name="' + name + '"], input[type="number"][name="' + name + '"]'); if (inp) return inp.value.trim(); var sel = form.querySelector('select[name="' + name + '"]'); if (sel) return sel.value; var checkedRadio = form.querySelector('input[type="radio"][name="' + name + '"]:checked'); if (checkedRadio) return checkedRadio.value; var checkedBoxes = form.querySelectorAll('input[type="checkbox"][name="' + name + '"]:checked'); if (checkedBoxes.length) return Array.prototype.map.call(checkedBoxes, function(c) { return c.value; }).join(', '); return ''; } function submitSurvey() { var data = {}; FIELD_ORDER.forEach(function(f) { data[f] = gv(f); }); nextBtn.disabled = true; backBtn.style.pointerEvents = 'none'; nextBtn.innerHTML = 'Submitting...'; var controller = ('AbortController' in window) ? new AbortController() : null; var timeoutId = controller ? setTimeout(function() { controller.abort(); }, 20000) : null; fetch(GOOGLE_SCRIPT_URL, { method: 'POST', mode: 'no-cors', headers: { 'Content-Type': 'application/json' }, body: JSON.stringify(data), signal: controller ? controller.signal : undefined }) .then(function() { if (timeoutId) clearTimeout(timeoutId); form.style.display = 'none'; nav.style.display = 'none'; thankYou.style.display = 'block'; thankYou.scrollIntoView({ behavior: 'smooth', block: 'start' }); }) .catch(function() { if (timeoutId) clearTimeout(timeoutId); nextBtn.disabled = false; nextBtn.textContent = 'Submit Survey'; backBtn.style.pointerEvents = 'auto'; alert('Something went wrong. Please try again.'); }); } var copyBtn = document.getElementById('cbeCopyBtn'); var voucherCode = document.getElementById('cbeVoucherCode'); if (copyBtn && voucherCode) { copyBtn.addEventListener('click', function() { var code = voucherCode.textContent.trim(); function fallbackCopy(text) { var ta = document.createElement('textarea'); ta.value = text; ta.style.position = 'fixed'; ta.style.opacity = '0'; document.body.appendChild(ta); ta.focus(); ta.select(); try { document.execCommand('copy'); } catch (err) {} document.body.removeChild(ta); } if (navigator.clipboard && navigator.clipboard.writeText) { navigator.clipboard.writeText(code).catch(function() { fallbackCopy(code); }); } else { fallbackCopy(code); } var originalText = copyBtn.textContent; copyBtn.textContent = 'Copied!'; copyBtn.classList.add('cbe-copied'); setTimeout(function() { copyBtn.textContent = originalText; copyBtn.classList.remove('cbe-copied'); }, 2000); }); } updateConditionalSections(); showStep(0); })();